Lefebvre transforms impact into tangible results for our clients.

Matching the stated goals and needs of the client with the right balance of services will create the basis of our marketing campaigns.  With an eye on the bottom line as a driver for getting the biggest bang for your advertising dollar.

Contact us for a private consultation either by email for call us direct.

Our services include:

• Web design and development with Wordpress, joomla or Drupal
  
• Online marketing for Google Places
• Brand development/rebranding
• eMarketing and sales consulting
• Interactive presentations and media
• Graphic design, illustrations and 3-D modeling
• Logos and corporate identity
• Package Design
• Industrial Design and model design and construction
• Exhibit design, POP, hardware and management
• Media analysis, planning and placement
• e Advertising campaigns
• Direct mail campaigns
• Corporate and Business Consulting
• Strategic and Tactical Initiatives Consulting for start-ups
  

Marketing

The Lefebvre marketing team will meet with you and your team in person, to learn about your business, your goals and current sales processes, your core values, and your marketing objectives. During this fact-finding brainstorming session, we will review our process methodology, assign a project, discuss and prioritize project elements, and gather the required information to complete our recommended marketing strategy. This  involves

• Determining who your competition is and reviewing their market presence
• Assessing your customers’ motivations and buying habits
• Clarifying your UVP (unique value proposition) and sales argument
• Discussing your desired customer experience across all marketing channels
• Deciding on the desired action/conversion you want your customers to take

Branding

With more than 17 years of hands-on experience providing services for small, medium sized and large Enterprises. Lefebvre has developed a unique results-oriented branding methodology . We are happy to share our ideas for building or re-branding your corporate image. We will help you plan your strategies, define your goals and build each of the required tools/media to meet your objectives.

Our A-Z branding solutions include:

• Marketing and Visual Direction
• Objectives and Goal Setting
• Conversion Planning and Sales Strategies
• Logo/Corporate Identity
• Web and Interactive Media Design and Development
• Social/Viral Marketing
• Web and E-mail Marketing (including SEO)
• Print Media Design and Development
• Persuasive Content Writing and Optimization
• Exhibit Design, Structures and Marketing

(Solution prices start in the low to mid five figures.)

The foundation of branding.
Our “Predictable returns” modeling is a part of most contracts and provides a detailed guide needed to build a strong brand. Marketing consulting, direction and strategy as well as project management to assure success also back this process.

Project design and development is worthless without a proper marketing direction. This is why Lefebvre uses a marketing first approach , backed by in-house design and development.

"Branding" Key Elements, (after discovery meeting) :

• Client provides short company overview. Refined through collaboration.
• Discuss/determine core values and current selling process
• Define and/or develop UVP (unique value proposition)
• Define and/or develop a Sales Argument
• Discuss, clarify and identify products & services
• Discus and define marketing goals for each media.
• Clarify target market
• Determine top competition and review their online presence
• Develop list of core benefits and competitive advantages.
• Categorization of corporate information for best use.
• Define multi-tiered conversion goals.
• Implement into media outlets to support this process.

The above information easily evolves into the development of both design and copywriting for your projects.

Lefebvre Marketing Audits and Optimization.

Our Marketing Audit and Optimization service begins with a brainstorming/think-tank session in which we will:

• Review all your marketing and how it's been working for you
• Analyze your "sales paths" and map out ways to improve it
• Discuss the potential for new "programs" that capture customers' interests
• Review all print marketing material
• Review all presentation material
• Review all website content along with ways to enhance your message
• Review calls-to-action and in-place methods for capturing leads
• Perform objective outside and inside market research to assure we have a complete picture of your company and brand

Take the pulse of your Web site:
A comprehensive website review by Lefebvre will give you the necessary data to determine if your site is effectively capturing your audience’s attention while guiding them toward the sales procurement process. If it is not, the review will explain the steps you need to take to develop a site that will intrigue your prospects and increase your sales.

As everyone knows, acquiring new customers costs more than keeping existing ones. In that case, shouldn’t you allocate enough resources and/or budget to improve your customer experience?

The Lefebvre website review includes the following:

• Analysis of home page graphics and color scheme
• Analysis of home page message, calls to action, and offerings
• Analysis of effectiveness and user-friendliness of the navigational menu and site map
• Analysis of home page’s accessibility by search engines
• Analysis of sub-page navigation and cross-selling
• Analysis of sub-page content and calls to action for core services
• Analysis of contact methods and forms, locations, etc.
• Analysis of overall website architecture
• Rating of overall website appeal and effectiveness
• Report of findings with recommendations for enhancement

Electronic Collateral - Business Collateral and More

Now that you have a unique and dynamic logo, we can incorporate it into your business stationery design, add animation or provide any of the following add-on options:

• Corporate stationery design – The look and feel of your stationery and collateral is an important part of making a positive brand impression on clients and prospects alike. Showing that you care about your image shows how you care about your clients.

• Tagline creation – A memorable tagline secures your place in the market and in your niche an effective tagline should further define what you can do for your prospects.
• Icon development & ndash ; Quoted separately. Product suites, Web graphics and GUI, etc.

• Addition of an animated Flash logo for the Web & ndash ; Add the WOW factor! A well-designed logo or brand animation can be what sets you apart.

• Logo variations – Often your logo will need several different versions—one to go

on colors, a 3-D version, a flat version and an embroidery version.

Graphic Standards Manual (GSM)

This standards manual comes in PDF format showing acceptable color & layout options for various media. It includes both specs as well as visual examples.

Print and Collateral Material

• Print Ad campaign
• Brochures and Presentation Folders
• Direct Mail Pieces
• Corporate Identity (Business card, envelope, letterhead, etc.)
• Displays
• Inserts, newsletters, templates
• Annual Reports & Catalogs
• Magazines & publications
• Product & Package Design

We can deliver any print request you may have, as well as fulfill the actual printing services to assure a quality job.

Printers are not created equally. Your print media may show the difference!
Different quality, resolution, old equipment, new equipment, web press, waterless inks, line screens, papers, dot patterns, die cut, embossed, digital vs. plate film, finishes and dozens of other factors all collaboratively determine your project's final outcome and cost. Why risk the outcome?

Print Fulfillment
Print fulfillment can be extremely complicated; in fact the majority of all print jobs have mistakes in the final output.  A minor mistake can cause major delays and additional expenses. Sapient makes this simple by walking you through the print process and managing the project from start to finish.

Because we purchase large amounts of printing monthly, we receive the very best rates and pass these savings on to you. Additionally, with Sapient managing the process, you can rest easy knowing your job is being handled professionally; delivered on time; and produced with the highest quality results.

Displays and POP

You have a split second for your display to capture a prospect’s attention.

Make a high impact impression.

• Graphic Panel Design & Marketing Ideas
• Island and Custom Exhibit Design and Marketing
• Brochures and Flyers
• Multimedia Presentations
• Custom Signs and Displays

Event and tradeshow management
Contact us to learn about tradeshow management from our experts.

Mass Media: Television and Radio

Connected media leaders in the region, Lefebvre can coordinate media services to provide our clients with exception production for your campaign.

The services we provide are:

• Television Commercial Production - Media Production
• Direct Response Short Form Commercials
• Half Hour Infomercial Productions
• Documentary
• Television Specials
• Television Series - TV Production
• Live Broadcast Production
• On-Location shoots
• Film Studio Shoots
• Media Placement
• Radio Commercials

Corporate and Business Consulting

The services we provide are:

• Full Business Idea Development
• Business Plan
• Project Feasibility Studies
• Business Consulting
• Project implementation & Project Management
• Project / Business Funding Consultation

To learn more about how Lefebvre can assist your organization, or to discuss ideas and branding strategies with us, just give us a call at (612) 356-2788, or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it